--traditional search engines are not effective for content located within the deep web
--interesting stat:
fully 95% of the deep web is available to the public without cost/subscription requirements!
--search engines give "indiscriminate crawls" that do not enable access to the full breadth of pages/information out there
--surface web likened to boats on top of water, the deeper you go into the body of water, the more that's down there (the deep web)
--original deep content EXCEEDS all printed global content! whoa!
--serious information searchers must acknowledge the amount and quality of information available through the "deep web" and learn to access it
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